Mobile and social media are two of the hottest topics being discussed by marketers today and will become the bedrock of their activity in the future. These two worlds are colliding, and the result is a network that’s on more than off and connections that are growing in numbers and importance. Read More
Last year, Google was pretty discreet about their presence at the Mobile World Congress. They held some well-received developer events for Android and created a bit of a buzz by giving away a bunch of Nexus One handsets to lucky attendees. Read More
Andrew Morley is the vice-president for marketing EMERA at Motorola Mobility. I caught up with him in Barcelona at the Mobile World Congress. Read More
At the Mobile World Congress, it’s always fun to keep an eye out for the unexpected. Fulton Innovation has come up with some truly eye-catching wireless technology that should make retailers take notice.
When Sony Ericsson launched their long-awaited and oft-discussed Xperia Play handset, aka “the PlayStation phone”, EVP and Chief Creative Officer Rikko Sakaguchi said the Xperia Play will “forever change the way people think about smartphones and mobile gaming.
Given the potential for high levels of engagement, brand-centric creativity and the pace of consumer adoption and use, everyone wants to build clever apps for their brand. But how do you monetize them? How do you make apps pay? Sure, you can charge for them, but that generally limits the number of people who will download and use them. And since not ever app has an ecommerce angle, there’s no relying on that model either. Read More
As part of the App Planet Forum at the Mobile World Congress, a group of experienced specialists provided their opinions about how applications are evolving and shared their views on how developers, agencies and brands can take advantage of new technology. Read More
‘Heat MWC’ is a cool app from The Google Mobile Advertising team and agency Jung von Matt Stockholm.
It allows Mobile World Congress attendees and others to identify the hottest popular spots at the event and around town. The mash-up of data is a combination of Google Maps and Bump, and visualizes it as hot spots all across Barcelona and at the Mobile World Congress. Read More
This week, the who’s who of the technology world is in Barcelona for the Mobile World Congress, a week-long parade of technology, gadgets, networking and parties celebrating the innovation and opportunity that mobile brings to business. It’s bigger than CES and more business-focused than SXSW. It is arguably Europe’s most important tech conference of the year. Read More